better-results-email-marketing

Get Better Results for Your Email Marketing Campaigns

by Diana Prodan

Looking to get more out of your email marketing campaigns? Here are some tips to help you optimize your email marketing strategy so you can continue to improve on the goals that you’ve set for your campaigns. Read more

Get the Most Out of Email Marketing with These Effective Strategies

by Diana Prodan

The future of email marketing is a heavily debated topic in the digital marketing community. Many people believe that email marketing is on the decline, but the truth is – email marketing is far from dead. In fact, email marketing is stronger than ever and expected to grow – it is used by 82% of all business organizations, and 55% of U.S. companies receive more than 10% of their sales from email marketing. Read more

email strategies

10 Strategies to Improve Your Email Click and Open Rates

By Mike Fagans

Finding new ways to continually reach and engage your customers can be a challenge. If your numbers are falling flat, don’t continue to do the same thing and expect different results. There are things you can control to improve communication with your audience. Here are 10 tips that can help energize your opens, click through rates (CTR) and leads. Read more

email personilization

Email Personalization Techniques for Better Results

By Mike Fagans

You’ve probably noticed your emails are getting a lot smarter. Your inbox knows your age, interests, gender, spending habits, online behavior, and even remembers to wish you happy birthday. With all the data at their fingertips, marketers are communicating with their customers through emails backed with consumer insights. Email blasting will soon be a thing of the past, and personalized, highly targeted emailing is the trend for 2016. Here are 9 things you should know about email personalization: Read more

email marketing not dead

7 Reasons Why Email Marketing is not Dead:

By Mike Fagans

The longevity of email marketing is a heavily debated topic in the digital marketing community. Digital marketers know it’s not uncommon to come across a headline proclaiming “email is dead again” followed with acclamation for the new technology that killed it this time. The most recent example of this phenomenon came with the rise of social media. Read more

email ab test

7 A/B Email Campaign Testing Rules You Should Always Follow

by Michael Fagans

The world of email marketing is constantly evolving. Engaging with customers is a task that requires constant improvement in order to stay relevant and maintain ROI. It is important for marketers to constantly monitor and test the elements of their email campaigns to see what’s effective and what should get tossed. Testing is a critical aspect of the continual improvement process. It takes the guess work out of the decision making and reveals what solutions work when an opportunity to improve exists. Read more

targeted email

Introducing our new targeted email marketing and multi-channel display ad solution

We’re excited to announce that we’ve launched a new email marketing solution that goes beyond the inbox to boost your brand awareness and engagement. We still offer ad placement in our cleveland.com newsletters, but now we’ve taken our email marketing offering a step further so you can extend your reach. Read more

email subject lines

The Do’s and Don’ts of E-mail Subject Lines

By Adam Bowers

Open rate is a leading indicator of a successful email campaign. Before a user can engage with your content and click your links, you first need to get them to open your e-mail. That’s why a strong subject line is so important and is one of the top 5 strategies to get your customers to engage with your e-mails! The subject line is the call-to-action that gets a person to open your e-mail. Here are ten tips on what to do and what not to do to improve your subject line game.

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email marketing tips

Top 5 strategies to get your customers to open, read, and engage with your e-mails

By Adam Bowers

When producing an effective marketing campaign, marketers, advertisers, and sales representatives often focus too much on the click-through rate, or CTR. While CTR is an important metric, it is not the end-all-be-all to evaluating your email campaign’s success. Read more

Are Your Customers Getting the Message?

Why email marketing is an essential component of digital marketing

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