How Gen Z Will Influence Marketing 

by Diana Prodan

Today, in a comment on my Facebook, I was told I was “slaying it” by a Gen Zer. My very Webdistinctly millennial self isn’t completely sure exactly what that meant, but I’m still young enough to recognize that’s a good thing. High-fives all around. Is high-fiving still a thing? Or is fist-bumping cooler now? I’m not sure. Read more


How to Gain Customer Insight Without a CRM

by Brad Ditmar

Customer Relationship Management (CRM) platforms are often expensive and even companies that have one are frequently challenged to get their workforce to use it consistently and accurately.  ­­For organizations that don’t have a CRM or have a CRM with bad or outdated data, it is still possible to gain insight into customer interests to provide the kind of relevant, personalized experience that people seek. Below are three strategies that companies without a CRM can use to learn about their customers. Read more


Can Audience Behavior Be Altered by Advertising?

By Jon Burger

The short answer? Yes, advertising can influence audience behavior. The long answer is a little more complicated than that.
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How Different Generational Audiences Consume Digital Content

by Diana Prodan and Sam Strauss

In our very digital age, millennials get a lot of attention for being the most focused online, and most likely to consume online marketing and advertisements. Turns out, that they are not the only generation that consumes content online. These days, just about every generation is online in some way, shape, or form and consuming content – so digital marketing shouldn’t just be about who to target, but how to target them. Check out how each generation consumes digital content below:
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data small business

The “Big & Small” of It – How Big Data Can Help your Small Business

By Aimee Rohr

If you’ve been in the marketing world for any length of time, you’ve heard the words “Big Data” a lot.  The meaning of this phrase can be muddy at times, because it usually means something different to everyone.  For our purposes today, we’re going with Wikipedia’s definition – “Big Data is….the term that often refers simply to the use of predictive analytics or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. Accuracy in big data may lead to more confident decision making, and better decisions can result in greater operational efficiency, cost reduction and reduced risk.” Read more

data stats

Stats to Prove the Power of Data-Driven Marketing

By Diana Prodan

Why is data so important to marketing? Because numbers tell the truth. Good data creates a path for marketers to follow and makes reaching your customers that much easier. It’s an invaluable tool that every organization should be using – but don’t take our word for it. Check out these stats on why data is important. Jump to infographic. Read more

data results

Data + Proven Industry Solutions = Measurable Results

by Diana Prodan

Advance Ohio uses data coupled with proven industry solutions to provide measurable results for our customers. But what does that all mean? Read more

back to school

Don’t Flunk Your Marketing Strategy in the Back-to-School Season

By Kelly Brickman

Children cringe at these words: back-to-school. Those three words mean the end of summer and the start of tests and homework. Unlike children, retailers love to hear those three words. Back-to-school shopping is almost as good as Christmas for retailers. Read more

data management platform

What’s a Data Management Platform, and why does it matter?

By Aimee Rohr

Several years ago, our parent company, Advance Publications, made a commitment to the idea that data was the future of digital marketing.  With this in mind, Advance joined into a partnership with Lotame, a Data Management Platform (DMP), in order to house and mine information from our own online readers.  Thus begins our obsession with data! Read more

audience targeting data

Audience Targeting: It’s all about the data!

By Aimee Rohr

In the great, big world of audience targeting, you are only as good as your data. You’ve probably heard of three types of data—first, second, and third party data. First and third party data are the ones you hear about most, but second party data is starting to make itself better known. Read more