Optimize Your Trade Shows with Location-Based Targeting

by Diana Prodan

Many B2B marketers are struggling with finding a balance of the traditional pieces of marketing and the new digital trends that are creeping in. The truth is, digital marketing should be an essential piece of every B2B marketing plan, but it doesn’t have to be implemented instead of the traditional route, it should be used to complement the long-standing traditional pieces that are already in place. B2B marketers know – trade shows and conferences are not only the norm but are still an essential part of marketing for a B2B company. These events are great for B2B businesses, but also come with a great price tag – so it’s important for businesses to make the most of the time and money spent at trade shows. One way to optimize your trade shows is with location-based targeting. Read more


Why Emotional Connections Matter in B2B and How to Use Digital to Grow Them

by Kelly Brickman

Business-to-Business (B2B) marketing can get complicated, but it does not have to be. There is a hidden power that many B2B marketers overlook: emotional connection. Read more


B2B Content Marketing Stats You Can’t Ignore

by Diana Prodan

Content Marketing Institute recently came out with their latest research: B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America. The seventh annual survey takes a look at how the content marketing industry is maturing within the B2B sector. The research was based on 1,100 B2B marketers in North America who were surveyed in July and August of 2016. We’ve pulled some of the most interesting and thought-provoking statistics from the survey that should be making an impact on your content marketing strategies. Read more


The Benefits of Blogging for B2B

by Diana Prodan

Many B2B marketers have begun to embrace content marketing as part of their overall marketing plan, and there’s no question why. Great content builds trust and keeps prospects engaged, and when they are ready to buy, the content will be top of mind. Content can be used to nurture customers in every step of their path to purchase – from building awareness of the brand, to improving visibility, to creating loyalty. Investing resources into creating content builds a thriving customer base for the long haul. Read more


The Evolution of Manufacturing Marketing and How It Changed Sales

By Jason Plavic

In the past ten years or so, we have seen a shift in how manufacturing companies make buying decisions, who the decision makers are in the process, and where these decision makers are getting their information. Read more


Maximizing the B2B Sales Process with Better Content

Content Marketing World 2016

By Jason Plavic

At Content Marketing World 2016, I had the privilege of attending a great presentation by Ardath Albee on How to Use Content to Maximize the B2B Buying Process that provided some valuable insight useful to every marketer and business owner. The concern that Albee shared is that we as marketers aren’t thinking enough about how, when, and why we are creating content.
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manufacturing social media

Social Media Campaign Tips for Manufacturing

By Jason Plavic

Social media campaigns are tricky – networks continuously change their algorithms and analytics, which makes it difficult to set a long-term strategy. About 40% of marketers believe social media marketing has become more difficult in the last year due to all the changes that continue to occur within each social media platform. Although social media marketing is slightly challenging, it is of great value to businesses.  Close to 90% of all marketers say their social media efforts have generated more exposure for their businesses; increasing traffic was the second largest benefit of social media marketing. Social is not just for retail, it is for everyone, and can be especially valuable to manufacturing businesses. So how do you implement a social media campaign? Read more

manufacturing recruiting

Attracting Talent to the Manufacturing Industry

By Mike Fagans

After years of decline in manufacturing, the industry has entered a new phase of growth that requires a highly skilled workforce. The rapid growth in the industry has been great not just for the industry, but the entire economy. But unfortunately, it has resulted in a severe shortage of talent within the manufacturing industry. The growth in the market is not the only reason that there is a shortage – the current workforce is rapidly aging, and the industry is not seeing a lot of new candidates to recruit from for available positions. Read more

manufacturing event

Integrating Social Media into Your Manufacturing Event Marketing

By Jason Plavic

As manufacturing marketers, trade shows and conferences are pretty much the marketing standard. But as the manufacturing world continues to become more digital, it’s important to incorporate these strategies into your traditional marketing. In fact, 87% of B2Bs use social media to promote events, and social media is ranked as the second most effective channel for event promotion. We’ve outlined a few strategies that you can use across networks to help you integrate social media into your event marketing. Read more

digital marketing manufacturing

Integrating Digital Marketing into Your Manufacturing Marketing Strategy

By Jason Plavic

Digital marketing may be the wave of the future, but many manufacturers still depend on traditional marketing to make a sale. In the manufacturing world, traditional marketing is being kept alive by events such as exhibitions, conferences, and trade shows. In fact, more than 80% of B2B marketers still use in-person events. All that being said, the B2B companies that are only focusing their marketing budgets on traditional marketing are continuously under-performing in the industry. Those that are considered high performers are the companies that are increasing their budgets toward technology 2.9 times more than under-performers. Read more