By Aimee Rohr Too often, marketers get so caught up in telling their story to customers. While that is important to make sure you get the word out, you have to make sure you don’t make a critical mistake. I, as a consumer, don’t care about you. I only care about me. I care about […]
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Entries by Advance Ohio
By Elise Yahner I’m a big believer in the benefit of social media advertising. I think it’s a powerful way to humanize your brand and connect with the right audience and is a key part of the marketing mix. That being said, it’s not right for every business. Here are the situations where I would […]
by Diana Prodan Marketo’s 2017 Marketing Benchmark Report, a survey of more than 1300 marketers from various company sizes, functional areas, and industries, provides a look at how marketers are adapting to digital marketing strategies. While the report covers various strategies and issues that marketers face in the field, we will specifically be highlighting some […]
One of the ultimate storytelling vehicles of digital marketing, video is a great way to connect with people. With so many companies, organizations, and people on social media sharing videos, it could be difficult to break through the clutter, but education marketers still have a good chance to reach their audience by creating compelling stories […]
By Elise Yahner If you think advertising on Facebook is just boosting posts, keep reading.
by Diana Prodan Many B2B marketers are struggling with finding a balance of the traditional pieces of marketing and the new digital trends that are creeping in. The truth is, digital marketing should be an essential piece of every B2B marketing plan, but it doesn’t have to be implemented instead of the traditional route, it […]
by Diana Prodan Whether you’ve made an effort to create one or not, your company project a brand to potential employers, and it plays a critical role in attracting and retaining talent. Most companies spend a large amount of time and effort creating and promoting their consumer brand, but here’s the thing: building an employer […]
By Jacquie Chakirelis Whether it’s an extended anniversary trip in Europe or a quick romantic getaway to the Caribbean, love and travel go hand in hand like a sunset walk on a beach. In fact, 31% of U.S. Adults said they took a romantic getaway in the last 12 months. Destination weddings and honeymoons still […]
by Steve Erne Just about every business strategy depends on rules and principles that come together to formulate a plan of action, and marketing is no different. One rule that is well known in the marketing and sales community is the 80/20 rule – 80% of your profits come from 20% of your customers, and […]
by Diana Prodan The process for recruiting new employees has drastically changed in the past few decades. An industry that used to be focused mostly on print and word-of-mouth is now heavily reliant on technology and digital marketing to fill open positions. As the industry continues to shift in favor of good talent, companies need […]
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