Entries by Advance Ohio

Organic vs Paid Social Media

By Elise Yahner Social media changes so quickly that it can be difficult to keep up with terminology and best practices. One of the biggest points of confusion that I see with business owners and marketers is the distinction and strategic balance between organic and paid social media. Understanding this is essential to creating a […]

Trends in Mobile Marketing You Should Implement in 2017

by Diana Prodan These days, everyone is attached to their smartphones 24/7, so of course, mobile marketing will continue to gain importance to modern companies. Mobile is becoming a critical part of every marketing strategy, and the sooner companies get on the bandwagon, the better off they are going to be. Here are some mobile […]

NFL Ratings Are Down: Could Digital Media be the Cause?

By Mike Fagans According to Nielsen data, the NFL’s year over year viewership has been down 14% this season amongst the 18-49-year-old demographic and advertisers are starting to take notice. The election was blamed for stealing the spotlight from primetime games early on in the season, but the election has ended and the numbers have […]

Black Friday and Cyber Monday 2016 Shopping Trends

by Diana Prodan The holiday shopping season is officially here, and it launched in spectacular fashion over Thanksgiving weekend. The reports of shopping over Thanksgiving, Black Friday, and Cyber Monday are pouring in, and the results are not only record breaking, but are historical because they are a prime example of the changing American shopping […]

Tips and Tools for Better Content Creation

by Diana Prodan Consistently writing quality content is not easy. Not only do writers need to come up with concepts, but they need to turn those concepts into unique and interesting ideas, research those ideas and organize them into actual content, then edit the content into something that is easily digestible by the audience. Some […]