Entries by Advance Ohio

Why I (Your Customer) Don’t Care About Your Business

By Aimee Rohr Too often, marketers get so caught up in telling their story to customers.  While that is important to make sure you get the word out, you have to make sure you don’t make a critical mistake.  I, as a consumer, don’t care about you.  I only care about me.  I care about […]

When Social Media is NOT the Right Fit

By Elise Yahner I’m a big believer in the benefit of social media advertising. I think it’s a powerful way to humanize your brand and connect with the right audience and is a key part of the marketing mix. That being said, it’s not right for every business. Here are the situations where I would […]

Investing in Multi-Channel Marketing is Imperative for Marketers

by Diana Prodan Marketo’s 2017 Marketing Benchmark Report, a survey of more than 1300 marketers from various company sizes, functional areas, and industries, provides a look at how marketers are adapting to digital marketing strategies. While the report covers various strategies and issues that marketers face in the field, we will specifically be highlighting some […]

The Importance of Videos in Education Marketing

One of the ultimate storytelling vehicles of digital marketing, video is a great way to connect with people. With so many companies, organizations, and people on social media sharing videos, it could be difficult to break through the clutter, but education marketers still have a good chance to reach their audience by creating compelling stories […]

Optimize Your Trade Shows with Location-Based Targeting

by Diana Prodan Many B2B marketers are struggling with finding a balance of the traditional pieces of marketing and the new digital trends that are creeping in. The truth is, digital marketing should be an essential piece of every B2B marketing plan, but it doesn’t have to be implemented instead of the traditional route, it […]