local businesses rnc in cle

How local businesses can capitalize on the RNC in CLE

By Elise Yahner

The Republican National Convention is a huge opportunity for Cleveland businesses—thousands of people will be staying, shopping, and eating in the CLE and many will experience our great city for the first time. Just being open during the convention and hoping visitors stop by isn’t enough—you need to capitalize on this opportunity with an aggressive marketing campaign to make sure your business is at the top of RNC-goers list. Read more

social media policy

Should Your Nonprofit Have a Social Media Policy?

By Amy Neumann

By now it’s likely your nonprofit has seen some impressive things happening with your own social media channels.

Social media makes it easier to keep in touch with and stay engaged with your donors and volunteers.  It gives you a real-time channel to highlight events.  It’s a place where your current and potential advocates can learn about what you do and see compelling photos and videos and information to get them excited about your cause and your organization. Read more

snapchat geofilters

My first experience with Snapchat On Demand Geofilters

By Elise Yahner

When I found out that Snapchat Geofilters had become available for businesses, my reaction was pretty similar to this:

That’s what happens when you’re a social media nerd and a Snapchat addict. I don’t know what it is about that ghost app—could be the fun filters, the peeks into events around the world, or the face-swapping—but Snapchat has quickly jumped to the top of my social media list. The ability to use branded filters on the site opened the door for me to (blatantly) use Snapchat at work. Read more

social media rebranding

How to deal with social media when rebranding

By Elise Yahner

In case you missed it, we just rebranded from Northeast Ohio Media Group to Advance Ohio. While this was a great move for our company, it was a pretty daunting one for me, the social media coordinator. Northeast Ohio Media Group had a presence on LinkedIn, Facebook, Twitter, Pinterest, Instagram, Google+, and YouTube, so all of those needed to be changed over. As an extra challenge, the new company name could not be revealed until the day the new brand launched, so very little social media rebranding could be done ahead of time. Despite all this, the social rebranding went flawlessly and was much simpler than I anticipated. So if your business ever goes through a rebranding and you get put in charge of social media, don’t panic—just follow these steps. Read more