twitter characters

Soon, You’ll Be Able to Say More on Twitter

The world of social media is ever-changing. In just the past few months, we’ve written about Facebook’s new Instant Articles, Snapchat’s new Geo-Filters, and Instagram’s new Algorithm. Twitter has been keeping social media marketers busy with some new products as well with the introduction of GIF search and an integration with Periscope. The most recent Twitter announcement, though, has those social media gurus like:



On May 24th, Twitter formally announced that, over the next few months, changes are coming to the network, mainly what characters will (and will not) count towards that precious 140 limit. Once the changes roll out, @-replies, photos, videos, and polls will no longer count towards the character limit. The change emphasizes social media’s shift towards more visual content by allowing users to reinforce their message with an image without it taking away from their character limit.

While the character limit is the headliner, there are a few more changes coming to the network that are exciting users. Once the changes are in place, users will be able to quote and retweet native tweets – a useful promotional tactic to highlight tweets that may have not gotten the traffic someone had expected. Also, the changes will fix a quirk that has long-annoyed users. Coming soon, you will be able to begin a tweet with a username without a period in front and the tweet will show up on your feed, while before it was just sent to the recipient.

Make sure to follow our social media resource page for up-to-date industry information.

facebook live

Tips for Becoming a Star on Facebook Live

By Diana Prodan

Facebook has added a new feature that provides an engaging way for brands and people to communicate, and directly competes with live streaming apps Periscope and Meerkat – Facebook Live. We recently wrote about Instant Articles, which makes reading mobile content easier and more streamlined. Now, Facebook Live focuses on making the audio-visual experience easier, allowing you to broadcast live directly from Facebook. First introduced to a select group of accounts last summer, Facebook Live is now a basic feature on everyone’s mobile account in the U.S. that uses Facebook’s iOS and Android apps. It is available for individuals and pages. Read more

facebook instant articles

6 Things You Need to Know about Facebook’s Instant Articles

By Diana Prodan

For about a year now, Facebook has been beta testing a new program with a few companies called Instant Articles. At Facebook’s annual F8 conference on April 12th, facebook instant articlesFacebook opened this new publishing option to anyone and everyone. Up to this point, anything that was shared on Facebook was always linked to an outside source. So when you clicked on it, the link redirected back to the original site and took some time to load. Instant Articles change this to make Facebook a publishing platform – users post their content straight to Facebook which creates a more direct route straight to their audience. Read more

snapchat 101

Snapchat 101

By Elise Yahner

You’ve heard of Snapchat. Your kids, coworkers and favorite celebrities use Snapchat. You might have even downloaded the app and tapped on it once before deciding that this social media platform wasn’t for you. But if you want to reach a younger audience and stay on top of social media trends, Snapchat is definitely for you. More than 60% of U.S. 13-to-34-year-old smartphone users are on Snapchat, and Snapchat recently surpassed Facebook in the number of daily video views. Despite the ghost icon, Snapchat isn’t scary—once you figure out the interface, it’s a total snap! Read more

local businesses rnc in cle

How local businesses can capitalize on the RNC in CLE

By Elise Yahner

The Republican National Convention is a huge opportunity for Cleveland businesses—thousands of people will be staying, shopping, and eating in the CLE and many will experience our great city for the first time. Just being open during the convention and hoping visitors stop by isn’t enough—you need to capitalize on this opportunity with an aggressive marketing campaign to make sure your business is at the top of RNC-goers list. Read more

social media policy

Should Your Nonprofit Have a Social Media Policy?

By Amy Neumann

By now it’s likely your nonprofit has seen some impressive things happening with your own social media channels.

Social media makes it easier to keep in touch with and stay engaged with your donors and volunteers.  It gives you a real-time channel to highlight events.  It’s a place where your current and potential advocates can learn about what you do and see compelling photos and videos and information to get them excited about your cause and your organization. Read more

snapchat geofilters

My first experience with Snapchat On Demand Geofilters

By Elise Yahner

When I found out that Snapchat Geofilters had become available for businesses, my reaction was pretty similar to this:

That’s what happens when you’re a social media nerd and a Snapchat addict. I don’t know what it is about that ghost app—could be the fun filters, the peeks into events around the world, or the face-swapping—but Snapchat has quickly jumped to the top of my social media list. The ability to use branded filters on the site opened the door for me to (blatantly) use Snapchat at work. Read more