facebook ads not working

Why your Facebook ads aren’t working

By Elise Yahner

Facebook ads are a powerful marketing tool—if you use them correctly. Because you can get started with Facebook ads for as little as $5, and anyone can start running ads for their page at any time, there’s a lot of room for rookie mistakes. Before you start running Facebook ads, do your research. Take some Facebook Blueprint courses, speak with a Facebook advertising expert, or read some articles on Facebook advertising. But if you already started running Facebook ads and they aren’t performing as well as you’d like, these could be the causes. Read more

manufacturing event

Integrating Social Media into Your Manufacturing Event Marketing

By Jason Plavic

As manufacturing marketers, trade shows and conferences are pretty much the marketing standard. But as the manufacturing world continues to become more digital, it’s important to incorporate these strategies into your traditional marketing. In fact, 87% of B2Bs use social media to promote events, and social media is ranked as the second most effective channel for event promotion. We’ve outlined a few strategies that you can use across networks to help you integrate social media into your event marketing. Read more

marketing resources

Great Marketing Resources from Our Team of Experts

Keeping up with digital marketing can be tough, but with the right resources, it’s doable. Below are the sites and tools that our team of experts uses to stay on top of industry trends. Read more

snapchat geofilter

How to schedule a Snapchat On Demand Geofilter

By Elise Yahner

Snapchat On Demand Geofilters—the geo-targeted image overlays—are the latest craze in social media marketing. They are very easy to implement and aren’t too expensive, so it’s a low risk tool to try. Check out my video guide on scheduling Snapchat Geofilters for your business, or keep scrolling for written step-by-step instructions. Read more

dealership social media

How to Put Your Dealership’s Social Accounts in Drive

by Kelly Brickman

Automakers sold 17.5 million cars and light trucks in 2015, which was a record growth in sales, up 5.7% from 2014. While shopping on an auto lot, 63% of shoppers use their mobile device for research. To give some perspective, that means 11 million of the 2015 auto buyers researched on their mobile device while at the dealership. Read more

facebook news feed

Facebook’s news feed update gives priority to shareable content

By Elise Yahner

Remember back in the mid 2000s when Facebook would change something and people would flip out? College students were outraged when Facebook became available to everyone. People scratched their heads when “tagging” became a possibility. And when the news feed design got rearranged, people started groups on Facebook to complain about Facebook. Now, it seems that Facebook makes a product change announcement at least weekly, so it’s easy to ignore their press releases. But their recent announcement about the news feed is a big one. Read more

google+ seo

Why your business needs a Google+ page (and how to set one up)

By Elise Yahner

When you think about social media, the first platforms that come to mind are probably Facebook, Twitter, Instagram, and maybe LinkedIn or Pinterest, depending on your industry. Most people wouldn’t think about Google+. After all, less than 1% of the 2.2 billion Google+ accounts are truly active since a Google+ account is automatically created when you sign up for other Google services. But unlike other social media platforms, Google+ is not all about engagement and followers—it’s about being found. We’ve talked about the importance of having a strong SEO strategy, and Google+ is a quick and easy place to start. Read more

social media politics

Sway the Vote with Social Media

By Elise Yahner

Political campaigns probably bring to mind images of TV ads, phone polling, yard signage, and direct mail—that’s how elections have been run for decades. But that’s not how voters connect anymore. In the past decade, social media usage in the U.S. has jumped 58%, and two-thirds of Americans adults are now active on social media. Although young adults are the most likely to use social media, this increase in usage has occurred across the board for age, gender, and ethnicity. So if you’re running a campaign—be it for a person or a cause—don’t discount social media as a means for swaying votes. Read more

twitter characters

Soon, You’ll Be Able to Say More on Twitter

The world of social media is ever-changing. In just the past few months, we’ve written about Facebook’s new Instant Articles, Snapchat’s new Geo-Filters, and Instagram’s new Algorithm. Twitter has been keeping social media marketers busy with some new products as well with the introduction of GIF search and an integration with Periscope. The most recent Twitter announcement, though, has those social media gurus like:

 

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facebook live

Tips for Becoming a Star on Facebook Live

By Diana Prodan

Facebook has added a new feature that provides an engaging way for brands and people to communicate, and directly competes with live streaming apps Periscope and Meerkat – Facebook Live. We recently wrote about Instant Articles, which makes reading mobile content easier and more streamlined. Now, Facebook Live focuses on making the audio-visual experience easier, allowing you to broadcast live directly from Facebook. First introduced to a select group of accounts last summer, Facebook Live is now a basic feature on everyone’s mobile account in the U.S. that uses Facebook’s iOS and Android apps. It is available for individuals and pages. Read more